Dickies
DICKIES FW 2025
EDERA handled creative direction and production for the Dickies FW25 campaign end to end, shot inside a working hub of ateliers and craftspeople in Turin. Dickies has always dressed people who make things, so we put the clothes back where they belong, on the floor of a real workshop, not a set built to look like one.
Every face in the campaign holds a creative trade, and casting people who genuinely work in their craft was the whole point. The wear on the garments isn’t styled, it’s earned, and the authenticity the brand stands for shows up on its own once the talent are doing what they actually do.
Creative Director: Mario Toyoshima
Producer: Isabella Petricca and Nicolò Francini
Director and Photographer: Alberto Chiementi Dezani
DOP: Paolo Bertino
Camera Operator: Gianfranco Battaglia
Casting Director: Chiara Piereccioli
Stylist: Yaya Zeng
Set Designer: Summer Mei
MUA: Marta Basiglio
MUA Assistant: Sara Zampirollo
Photo Assistant: Andrea Terlizzi
Digital Assistant: davide Lionello
Model: Andrea, Sophie, Giovanna and Edoardo