H&M Move

Selected by Zlatan Campaign

Zlatan Ibrahimović, football’s most iconic figure, brings his fearless confidence and unmatched presence as the face of H&M Move, the sports line of H&M.

In collaboration with French creative agency Septembre00 and Italian production house Amazed By, EDERA produced a series of simple yet striking TikTok contents for the “Selected by Zlatan” campaign.