Timberland

Boat Shoes SS24 Campaign

For Timberland’s iconic Boat Shoes SS24 collection, we crafted a social media campaign that reimagines their classic style with a fresh, contemporary perspective. Designed for Instagram, TikTok, and Pinterest, the campaign brings the SS24 Boat Shoes to life through a social-first language, blending video, photography, and editorial-inspired graphics that resonate with Timberland’s audience.

Shot on location in Porto, Portugal, the visuals capture the city’s unique coastal vibe, enhancing the collection’s laid-back yet refined aesthetic.

To add a playful editorial touch, we also created select graphics using photo cut-outs inspired by Japanese street fashion magazines like Popeye and Fudge.

These elements add depth to the storytelling while keeping the spotlight on Timberland’s timeless designs.

The resulting series of reels and posts invites viewers to experience the SS24 collection through an immersive, urban lens.