Amaro Montenegro

Human Spirit Social Campaign

Human Spirit is an innovative social campaign for Amaro Montenegro, conceptualized by the agency Armando Testa, aimed at showcasing the brand's unique ability to bring friends together in various settings. This initiative emphasizes the spirit of fellowship and connection, highlighting how Amaro Montenegro acts as a catalyst for creating unforgettable moments in diverse social contexts. The campaign features a series of engaging and relatable scenarios, illustrating the brand's commitment to fostering friendships and enhancing social gatherings.




Agency: Armando Testa

Photographer: Federico Masini

Videographer: Mirko Saletta

Stylist: Margherita Alaimo